In addition to our founding principles–Service, Quality, Integrity, Value–our ability to adapt and improve has allowed us to outlast our competitors for over five decades. With ever-changing trends and shifting attitudes towards dining, hotels and restaurants have to keep up, and so do we. By utilising the latest food technologies combined with high quality products, we provide benefits that increase your hotel or restaurant’s profitability and your guests’ experience.

For example, Associates By Choice were the first to introduce salmon to the Thai market, soon making it a staple on the menus of restaurants. We were also the first to juice the famous ‘nam som kan’, fresh tangerine juice, on a commercial scale and supply it to the breakfast buffets of hotels around the country. And today, we are bringing in premium Wagyu beef at reasonable prices. Ever willing to evolve and innovate, we have built a strong relationship with many of the top hotels and fine restaurants across Thailand. Chefs know to come to us for great quality, good prices, as well as new ideas.